689: An Excerpt From The Art of Principled Entrepreneurship: Creating Enduring Value by Andreas Widmer

Andreas Widmer shares an excerpt from his book "The Art of Principled Entrepreneurship: Creating Enduring Value"

Episode 689: An Excerpt From The Art of Principled Entrepreneurship: Creating Enduring Value by Andreas Widmer

The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process.

He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever.

More about the book can be found here: https://www.amazon.com/Art-Principled-Entrepreneurship-Creating-Enduring-ebook/dp/B09BJ7NP6T 

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