317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:

• What the true definition of demand is,
• Removing friction in the buying process, making sales easier,
• Aligning sales and marketing by measuring HIRO pipeline,
• Nuances between capturing demand and creating demand,
• How the buyer journey has evolved and what that means for the sales org, and
• The buyer experience

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.