How Do Those Valentine’s Day Roses End Up in Your Bouquet? It’s Complicated.

Most of us think of Valentine’s Day as the “day of love.” But for the people in charge of getting roses out of the field and into the hands of consumers—from growers, to shippers, to flower shops—it's actually a high-stakes day of commerce. On this episode of the Kellogg Insight podcast, Martin Lariviere explains what the humble rose can teach us about a working supply chain, and the many ways it can go awry.