From Cadetship to CEO, Leadership, Hardwork and Saying Yes with Troy Setter

I’m really excited to bring my next guest to you, he’s someone who I was really keen to pick his brain. Troy Setter is a well-renowned industry leader, his involvement and passion for the beef industry dates back to his childhood and the cattle showring. When it comes to what it takes to be a CEO, I reckon Troy started that journey way back in his early days. 

Troy was fortunate to pick up a cadetship with the Twynam Group, which meant he worked alongside studying at the University of New England. From these early years it was evident that he was someone with a lot of grit and determination and would make sure he was having a bit of fun while balancing what was important to him. 

I’ve chatted with guests before who have talked about momentum and how once you create momentum opportunities seem to come up. Troy is definitely one of those people, he says yes to opportunities and a quote I read the morning of our interview from Waverley Stanley seemed to ring pretty true. ‘If I want to do something, I’ll find a way, if I don’t want to do it, I’ll find an excuse”

Troy talked about the difference between who his customer is and who his consumer is. This philosophy is something I’ve reflected on quite a bit and it’s a 

·        We talk about the difference between customers and consumers

·        About having difficult conversations about what goes on in the industry,

·        Of lessons in leadership and setting the boundaries for team cohesion and success.

 I hope you enjoy this chat with an industry leader as we get a bit of an insight into Troy Setter and his journey to being CEO of Consolidated Pastoral Company.