231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content')

In the last episode (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content".

In this episode, content strategist and podcast producer, Brendan Keogh, and I  recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'.

Bottom line: Ideas that matter. Caring about what you do: the content you publish, matters!

If you're an aspiring thought leader wanting to explore ideas in public and build reputation for your thinking, then you'll really get a lot out of this conversation, plus the previous episode, my interview with Sonja.