Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics

Three men walk into a bar, and see a huge gap in the market - while wine, whiskey and beer were all receiving the craft treatment, gin was largely being ignored. And even better, these three men lived in Australia, and knew the land down under was the perfect place to create not just great gin, but the world’s best gin.  Matt Jones, one of the three co-founders of Four Pillars Gin, is also the Brand Director, and brought to the new company decades of experience in marketing and branding.  Matt shares his obsessions with aesthetics and storytelling, and his goal to approach branding with the same level of meticulous craftsmanship as the distillers who make the drink itself.  Connect with Matt on Twitter or on the excellent Four Pillars website *** My new book Time Wise is out now. You can grab a copy here.   Connect with me on the socials: Linkedin Twitter Instagram    If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au CREDITS Produced by Inventium Host: Amantha Imber Production Support from Deadset Studios Episode Producer: Liam Riordan Sound Engineer: Martin Imber