Why Being On The Web Is Not Enough

For most small businesses, simply being online is an achievement and is deemed “enough” when it comes to marketing. In reality, almost everyone is online now, and with hundreds of millions of websites and tens of thousands of competing businesses, you need to stand out.

Buyers are more discerning now. They want to see proof. They want to know you know what you’re talking about. They want to know they can trust you. They want a connection, so they feel good about making their investment. And if you don’t give that to them, they’ll get it from someone else.

Our guest in this episode is an SEO expert who helps  small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media, paid ads, etc.