Sports:Soccer
Jordan Gardner Interview: American Investor's Journey In Europe
2022-08-25
In this latest edition of the World Soccer Talk Podcast, episode 1443, Kyle Fansler talks to one of the youngest American owners of a European soccer club.
Jordan Gardner is the co-owner and co-chairman of FC Helsingør. Helsingør is in the Danish 1st Division, which is the second tier on the Danish soccer pyramid. At under 40 years of age, Gardner took part control over the club back in 2019. Since then, under his leadership, the club earned promotion to the Danish 1st Division. Then, last season, it narrowly missed out on promotion to the Danish Superliga.
Gardner brings a modern take on club ownership, which clearly yields success for a club punching above its weight. The use of data and analytics allows Helsingør to fulfill Gardner's aim of the club being a great spot for transfers and development. Gardner also discusses his biggest lessons and favorite moments during his time involved with the European game.
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