Episode 2: Direct Marketing for HVAC websites

This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff.

1:19 Have a clear headline

2:44 A clear call to action

3:20 "Above the fold"

3:57 Show me proof

4:32 The right time for a testimonial?

6:08 Developing trust

6:50 Graphics and branding

8:08 Your phone number is turning people away

9:54 One step, two step...

10:38 Make em an offer they can't refuse

12:02 Do this by midnight or else

12:54 Conversion reality

13:18 Recycling is good

14:22 Measuring profitability of follow up activities

15:15 Using opt-in forms

16:13 Use of pop-ups

17:25 Recycling traffic through social media sites

18:30 Stealth re-marketing

19:58 Testing your strategies

 

21:55 Tip of the week