Why This is the Age of the Operator for Hoteliers Looking to Outmaneuver the Competition, with Josiah Mackenzie

Josiah Mackenzie, Principle at Benchmark Research, chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding the many reasons that he believes operating effectiveness is now the single most important factor in determining success for the hospitality industry.

Referencing the degree to which the industry has progressed from the days in which lodging was viewed simply as a commodity, to the advent of social media in which a single public review acquired the power to affect the pricing of anentire hotel, Mackenzie discusses the importance of mining big data to discover what consumers want, enjoy and value in order to structure cost efficiencies and diversify revenue. He also touches on new research that indicates that the constant ability to re-price the product is making hospitality real estate the most attractive type of real estate investment.