On today’s podcast we are joined by an expert in the social media space to learn how to better brand and create recognition for our programs.
After a collegiate soccer career, Matthew Glick pursued his passion of sports and problem solving as well as his experience in working in athletic departments into a business that helps teams, sports programs and athletic departments tell their stories through social media.
Matthew Glick is the founder and CEO of Gipper - a marketing technology platform that makes graphic design incredibly easy for non-designers. Focused in education, Gipper is used by 2000+ schools in nearly 50 states - helping them create and share custom, branded content to social media in just seconds.
Shownotes:
Background
Telling Your Program’s Story
Meeting people where they are
Best Practices
@Tampa
Consistency in branding
Official brand assets and style guides
Official logos colors and fonts
Using logos to build recognition
Media guides and photos
Using the resources within your school
Highlighting your players and building fan ship
Work smarter not harder
Gipper - built for speed and ease of use
Create your own football ops team with students
Gipper:
https://www.gipper.com/
Twitter:
@GoGipper
Related:
Mark Solis - Creating a student run football ops team
https://soundcloud.com/user-804678956/in-season-lifting-creating-an-ops-team-weekends-mark-solis-hc-olentangy-hs-oh
Marco Regalado - Branding your program with TikTok
https://soundcloud.com/user-804678956/branding-your-program-with-tiktok-marco-regalado-lb-coach-stc-psja-memorial-hs-tx
Yusef Shakir and Karim Reed - Building and Branding a Program
https://soundcloud.com/user-804678956/your-call-building-branding-a-program-coach-joseph-shakur-kareem-reid
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