How Elle Griffin Makes $15,000/Year on Substack
In 1 year, Elle Griffin has grown her audience from 0 to 20,000 readers on her newsletter with hundreds of subscribers generating a healthy five-figure revenue from subscriptions. Today, we learn how she grew her audience, what she offers her paid subscribers to convert her free readers, and tons of insights on the future of publishing.
Elle’s Links:
https://ellegriffin.substack.com/
https://ellegriffin.com/
EPISODE OUTLINE:
0:00 - 2:10 Introduction and Context
2:10 - 4:54 Elle’s Journey from 0 to $15k and 20,000 subscribers
4:54 - 8:25 Who Reads and Pays for Elle's Newsletter
8:25 - 10:55 Why Social Media Hasn’t Worked for Growth and What Has Instead
10:55 - 15:30 How Elle Has Built Her Community as a Fiction Writer Through Newsletters
15:30 - 17:12 How Elle Converts Free Subscribers to Paid Readers
17:12 - 22:10 Why Emilia and Michael Subscribed to Elle Griffin
22:10 - 22:51 Elle's $200 Subscription for Readers
22:51 - 24:31 DOJ vs PRH and What it Means for Authors
24:31 - 28:07 What if you invested in books like a start-up?
28:07 - 29:35 Elle's Subscriber Stats, Conversion Rate, and Growth Rate
29:35 - 33:31 Niche Crowdfunding Ideas + Why Subscriptions Are Mainstream
33:31 - 35:16 Balancing Fiction and Non-fiction in the Same Subscription as One Writer
35:16 - 38:06 Elle's Future with Subscription Newsletters and Turning Newsletters into Books
38:06 - 41:33 Why Media Undervalues writers, and How Subscriptions Can Help You Reclaim That
41:33 - 46:10 Life Update + Our Mission to Highlight Subscription Success Stories
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