The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Why Should I Optimize Prices on Amazon Advertising?
Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.
We’ll see you in The PPC Den!
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Chad Rubin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
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