EP247 - April White on the need for brands to shift from PR to Trust Relations
In this episode of Chasing the Insights, I talk to TEDx speaker, PR expert and founder of Trust Relations, April White.
Paul talks to us about his journey into Web3.0 and NFTs.
April White is a recent TEDx speaker and founder of Trust Relations, a virtual PR and integrated marketing agency based in the U.S. that has grown exponentially in the past four years.
April coined the term "Trust Relations" to replace public relations because she believes a clients need to earn trust by doing what they say rather than spinning or manufacturing the truth
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