225) #ExponentialInsights: Unlocking the Brain: Behavioral Science in Marketing

The concept of applying behavioral science in marketing may sound sinister to the uninitiated. But, like any other marketing strategy, it can be used as a force for good.

It’s human nature to make emotional decisions. With behavioral science, we can guide consumers into making choices that are right for them. 

Nancy Harhut (https://www.linkedin.com/in/nancyharhut/), Co-founder and Chief Creative Officer at HBT Marketing (https://www.hbtmktg.com/) and author of Using Behavioral Science in Marketing, tells us how behavioral science can revolutionize marketing for the better.

Join us as we discuss:

The basics behind behavioral science and its uses in marketing (3:26)

How the loss aversion theory and endowment affect consumers (11:00)

The power of the “urgency and scarcity” implications (24:35)

Check out these resources we mentioned during the podcast:

- Twitter @nharhut

- HBT Marketing

- Using Behavioral Sciences in Marketing (https://tinyurl.com/4hvpebb8)

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

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