Avocado's Growing List of Experiential Showrooms - Where We Buy #219

Mattresses are often made with synthetic fibers or foam. But Avocado's mattresses are different.  Avocado sells sustainable organic non-toxic mattresses and bedding. The company started selling online, but now shoppers can test its wares in a growing number of experiential showrooms. Kris Karuna is VP, Business Development & Retail Brand Experience Development at Avocado Green Mattress.  He explains the company's bricks-and-mortar strategy.

James Cook is the director of retail research in the Americas for JLL. 

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