Business:Marketing
2022 Podcast Movement Highlights and Exciting News
2022-09-07
Podcast Movement is my favorite event of the year. I get to see old friends and make new ones. I network with clients and discuss my favorite topic - anything related to podcast advertising. This year felt so good to see everyone in person ready to do business.
Although I don't get to attend many sessions because I am jam-packed with meetings, I have conversations with industry leaders about important topics. These are what I will share with you today.
- Dynamic ad insertion was a hot topic this year. The main point was how we could make DAI as effective as baked-in ads. How can the industry standardize and put processes in place to improve DAI?
- Us versus Spotify. There are many independent podcasters and podcast companies at Podcast Movement, so this conversation got many people fired up. (I share some personal thoughts on this in the episode.)
- The amazing new tech that is developing in the industry.
- Brand Safety versus Brand suitability - are two very different things.
- Maintaining a collaborative and inclusive culture within podcasting. There has been growth, but how can we do more?
If you attended Podcast Movement 2022, let me know what you learned by tweeting @truenativemedia with your favorite takeaways.
P.S - I also have some exciting news to share ( a new company I just launched called The Podcast Broker), so listen to the end to hear more about how you could sell your podcast and make money! Visit https://www.thepodcastbroker.com/ to learn more.
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