TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee

IN THIS EPISODE, YOU’LL LEARN:

• 07:31 - How Brian and team bootstrapped Legalzoom into the behemoth it is today.
• 12:17 - How Brian convinced Robert Shapiro to partner with him.
• 33:12 - ShoeDazzle with Kim Kardashian.
• 35:38 - How they launched The Honest Company to $160M in revenue in year 2.
• 43:33 - The secret sauce behind celebrity partnerships.
• 50:00 - Why he’s building a new company around baseball cards.
• And a whole lot more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

• LinkedIn Website.
• The Honest Company's Website.
• ShoeDazzle's Website.
• Trey Lockerbie's Twitter

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