227) #ExponentialInsights - Giving Young Account Holders a Reason to Be Loyal

As financial services decentralize, loyalty from young account holders continues to wane.

So, what can banks and credit unions do to fix the disconnect in the generation gap and attract Gen Z and Gen Alpha members?

Mart Vos, Founder and CEO of Eko Investments, tells us why he thinks young account holders are breaking away from traditional financial services and how FIs can bring them back.

Join us as we discuss:

- The perception gap in financial services and younger generations (5:15)

- Pattern matching the younger generation’s investing behavior (14:48)

- Using a predictive model for future opportunities (21:15)

Check out these resources we mentioned during the podcast:

- Mart Vos

- Mart@eko.investments

- Eko Investments

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