[EP.33] How Crunchbase Organised the Ultimate SKO & Closed More Deals Using the Power of Story with Ang Mcmanamon (Client Spotlight)
One common misconception people have about the sales profession is that it’s all about talking.
The truth is, it’s not all just about getting the next sentence in.
A great storyteller is a great salesperson, and a great salesperson is a great listener.
Think about it: how fun is it when you talk to a friend and they make you feel seen, heard and understood?
Building rapport and trust goes a long way, not only in friendships, but also when it comes to closing deals in the sales world.
On today’s episode of The Influential Communicator, I’m introducing a brand new segment of the show called Client Spotlight and for the first episode, we’re digging deep into how Crunchbase used storytelling at their SKO to propel them to close more deals and increase their average contract value.
Ang Mcmanamon, their VP of Sales, enlightens us about some of her learnings on storytelling, how she embedded it into her team’s sales process and some tips on how to create an incredible sales kick off experience.
Ready to create authentic connections with your customers and create a unique sales experience?
Hit that play button and tune in now!
WHAT WE DISCUSS:Connect with Ang Mcmanamon:
https://www.linkedin.com/in/angenyc
https://www.crunchbase.com/person/ang-mcmanamon
Email: ang@crunchbase.com
Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast
Social Media:
https://www.linkedin.com/in/ravirajani/
https://www.tiktok.com/@theravirajani
Head over to www.insightly.com/influential to learn more about how you can build customer relationships that last a lifetime through a CRM that aligns your teams, elevates the customer experience and drives sales growth. Your free 14-day trial awaits you!
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