105 - Why You Need A Stand-Out Employer Brand (Even If You Only Hire Contractors!) - With Kelly Stone

Have you ever considered the state of your 'employer brand'?

How often do you hire people only to find that they're not a good fit for your business?

Even if you don't have employees per se, but you hire external contractors, or VAs to work with you, you've got an employer brand that's either helping you or hindering you to attract the right talent to your team!

Today I'm joined by talented employer branding specialist, Kelly Stone.

She shares with us the importance of understanding who your business really is an employer and how you can ensure you're attracting the right talent, just in the same way we want to attract the right customers!

In this episode you'll learn:

• 3 keys to a stand-out employer brand so you attract A-players

• The biggest mistakes businesses make when hiring

• What you can do today to align your business to your employer's ideals

About Our Guest

Kelly Stone is a freelance content writer and employer branding strategist at Craft My Content, where she writes vibrant human-centric recruitment communication.

She emphasizes the use of brand voice to create brand personalities that stand out and grab young attention spans.

With qualifications in business (hr), journalism, and communication, she’s worked for and with government, financial & professional services, recruiters, tech, and L&D consulting.

Connect with Kelly

Business name: Craft My Content

Website: www.craftmycontent.com.au

LinkedIn: @stonekelly

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