Inheriting Pakistan's Athleisure Empire, Rejecting it, And Starting Fresh - #126: Ammar Belal | One432

Originally from Pakistan, Ammar Belal grew up in a family of entrepreneurs. His father ran one of the biggest textile manufacturers in the country, but his parents wanted him to have a global perspective. Cycling through Boston, Geneva, and Lahore throughout his childhood, Ammar always lived an unconventional life. When he finished school he was slated to inherit his father's empire, but 9/11 changed the trajectory of the business completely. He was witnessing a failing company. Ammar diverged from the set path and decided to pursue fashion, starting Bespoke Denim and then ABCD athleisure. He then started the first luxury menswear in Pakistan to great success, expanding to 5 retail outlets throughout the cities and winning national design awards for his work. Still, Ammar found himself unfulfilled and pivoted once again. This time, he found himself at Parsons School of Design as one of 18 applicants accepted to the renowned MFA program. Inspired by sustainable social-impact brands, he started ONE432, a trailblazing company known for its inspiring business model-one that donates 50% of its proceeds to funding female artisans and education in Pakistan.

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