326 - Change the Goal to Change the Outcome | Social at Scale Podcast

Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through:

• Determining where you should be focusing resources as a marketing org,
• Evaluating your own intent when approaching a social content distribution strategy,
• Refine Labs' process for stacking growth,
• Dark social, and
• The Revenue R&D process