Michelle Poole, President of Crocs on What it Takes to Build a Global Brand

On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on: [4:34] - Why having an “icon” is a powerful for driving brand relevance [6:39] - How inclusivity has become a major part of Crocs’ appeal for customers  [10:00] - Why choosing the right companies to partner with can make “one plus one equal three” [16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company Tweet me your takeaway from today’s episode @davidmeltzer  Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905  Learn more about your ad choices. Visit podcastchoices.com/adchoices