[EP 226] How to negotiate in difficult situations and with difficult personalities using Behavioural Science with Bri Williams

In this episode of The Deal Room Podcast, we talk to Bri Williams, a Behavioural Specialist and the Managing Director of People Patterns. Bri and our host Joanna Oakey drill into how to negotiate in difficult situations and deal with difficult personalities to ultimately get the deal done. They discuss why Behavioural Science can be used in this context and share tips on how to deal with different types of people. They have a detailed discussion about DISC profiles, how to recognise emotion in a deal and how to move the deal forward without getting caught up in emotions that might hold you back.