Did you know that by investing time and energy in making your customers smarter, you can make them more interested in your offer and simultaneously build trust?
This is what education-based selling is all about.
When you turn your prospects into better and more informed buyers you are:
(1) adding value by making them more knowledgeable about your products or services,
(2) creating rapport by making them feel comfortable and relaxed because you are establishing your company or business as an authority in the field.
(3) standing out from your competitors by providing that extra value, because not all business are willing to fo this!
(4) changing customer expectations by educating them with highly valuable information and not just 'selling something'
...all of which could ultimately lead to more sales!
Just by providing valuable information, you are building trust, engagement and growth in your business.
So how can you make your customers more knowledgeable in a way that helps them understand the benefits of your offer?
Watch this episode to find our how other businesses utilize this strategy!
Enjoy!
P.S. You can get your copy of the new edition at UltimateSalesMachine.com
Connect with us:
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Website: https://chetholmes.com/
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