046: Wardah Malik on the future of behavioural science

I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.

Show notes

• How does BEworks approach client challenges
• Work Wardah is most proud of
• Creating, sustainable behavioural change at scale
• BEworks’s Reimagining strategy
• Diversity of talent in behavioural science
• What skills are needed to be a successful behavioural scientist?
• The different languages of behavioural science
• The next frontier: what does better access to data and AI mean for behavioural science
• The intersection of behavioural science and cognitive technology
• Behavioural science is like the Wild West

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