Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22

Welcome back to another weekly marketing and advertising news episode of The Radcast! 

Intro and Small Talk

• Ted Lasso now a character on FIFA soccer game
• Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials
• Wisdom App - ask us questions, give feedback
  • Ryan verified
  • www.WISDOM.AUDIO
  • https://joinwisdom.audio/ryanalford/ask

Sponsors:

• Branded Bills: New product launch!
  • The Heather Elite collection
  • 20% off entire site with discount code Radcast20
• Think Billions Event: Oct 21-23

Social Media holidays

• Friday 23rd: First day of Fall, National Checkers day
• Saturday 24th: National Ghost hunting day
• Sunday 25th: National Lobster Day
• Monday 26th: National Pancake Day

Social Media News:

• YouTube Outlines New Monetization Program for Shorts Creators
• BeReal reportedly considers paid features in lieu of advertisements

Marketing News

• Retail media makes up 11% of global ad spend
• Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
• Mike’s Hard Lemonade pays consumers to take PTO
• NYT subway ads unlock Spelling Bee in purpose-driven campaign
• League of Legends enlists Lil Nas X for championship anthem

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.