This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Spotify trolls Amazon's Earhole Strategy (342)
Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).
Twitch bans online gambing after a soap-opera type scamming by a popular streamer. But, will it last?
ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".
And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.
Rants and raves include purpose and more purpose...plus, the Emmy awards.
This week's articles:
Spotify Sells Audiobooks
Twitch Online Gambling Announcement
ESPN Launches Creator Network
Starbucks and Web3
Brands and Purpose
Emmy Award Results
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