Brand Camp Episode 1: Why Higher Ed Needs Better Brand Manifestos

In episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. 

This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… 

• Defining brand in simple terms 
• Exploring the core components of a brand manifesto 
• Examining successful brands outside of and inside of higher ed
• Presenting a framework for how folks should develop a brand manifesto

Brand Camp is made streamable by Unincorporated - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies.

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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