Why can't really good wine come in a box? - with Jake Whitman and Amy Troutmiller
CEO Jake Whitman named his company Really Good Boxed Wine because that's what it is: top-quality wine in 100% recyclable packaging with half the environmental impact of glass bottles. And his branding experience at P&G must have paid off, because the RGBW crowdfund has raised nearly $1.3 million. In our first double-guest interview, he and COO Amy Troutmiller, a career hospitality/beverage executive and credentialed sommelier, discuss their complementary partnership, why wine has a longer life in their airtight packaging, and why Cincinnati and Charlotte should duke it out to determine who gets to call itself the Queen City.
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