Sharing Great Theatre

The fall theatre season has begun, so this week we're talking about talking about theatre with Cathy Taylor of Cathy Taylor Public Relations, who works with most of the biggest award-winning theaters in Chicago (left). Cathy discusses how public relations, like a play, always begins with a story and shares her great mentors; how she always finds something to love; the beauty and fun of asking fundamental questions: honoring the unwritten codes and the bravery of audiences; celebrating a tradition of attending and a tradition of appreciation; pro tips; the value of having an in-house press person and an outside person who maintains valuable relationships; and the bare minimum requirement that a press person should actually be, you know, personable. "Did you know…?!" (Length 18:10) 

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