#142: Get Very Specific About Your Niche—and Make More Money, a Conversation with Austin Church

In today’s episode, I talk about the power of finding and really zeroing in on your very specific niche and how that’s unique to you. I think there are a lot of benefits to knowing exactly what your niche is and not getting sidetracked by other work—getting to the point where you turn down other work and not just say “yes” because someone asked you to work for them.

Today’s conversation is actually from November 2021. At that time, fellow writer Austin Church invited me to speak about niches as part of his fantastic virtual masterclass event. The conversation you hear today was originally a video conversation we had during that masterclass. 

Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy, and he also coaches freelance creatives. He first came on Deliberate Freelancer in May 2021. Scroll down for the link to that episode. 

Although technically Austin is interviewing me today, it’s really a back-and-forth conversation, with Austin also sharing his thoughts, advice and experiences. We also just had a lot of fun together. Enjoy!

Resources:

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• Episode #98 of Deliberate Freelancer: Six-Figure Freelancing: The Benefits of Selling Strategy and Outcomes, with Austin Church