267: How to Convert High-Ticket Clients through Content and Community

Rachel Howourth joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to convert high-ticket clients through content and community.

Having worked in sales for her entire career and built a successful training and consultancy business, Rachel felt empowered to demonstrate that sales can be easy, not sleazy.

Highlights include: what makes a high-ticket client different (1:34), the problem with educational content (4:05), examples of content to attract high-ticket clients (6:38), the secret to making content creation easier (8:48), why your sales strategy needs to come before content strategy (11:20), why perfectionism can do more harm than good to your content (13:00), how to start building a community online (16:01), the best platforms for content and community building (23:27), the power of repurposing content (25:29), and when to start outsourcing your content (31:09). 

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