This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.
Disney goes all Web3, while social media networks continue to take, take, take.
Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.
This week's links:
Disney Goes Web3
Interview with Disney CEO on Next-Gen Storytelling
Social Media Giants Changing Terms on Creators
Is BeReal for Real?
Long-form Content Isn't Dead
Buzzfeed Valuation Dropping
The 10k Creator Podcast with Joe Pulizzi and Daren Smith
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