234) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part2

Part 2 of our conversation with Allison Netzer (https://www.linkedin.com/in/allison-netzer-1b98335/) , Chief Marketing and Strategy Officer at NYMBUS (https://www.nymbus.com/). 

Allison shares more valuable insight on branding as we explore the last three points in her book, Think Like a Brand, Not a Bank.   

Join us as we discuss:

How financial brands can “queue the remix” by recycling old ideas (3:55

Making your mission statement your product (14:40)

The WeightWatchers and Microsoft brand transformations (24:50) 

Check out these resources we mentioned during the podcast:

Think Like a Brand, Not a Bank (https://thinklikeabrandbook.com/) 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.  

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