Building High Impact Partner Ecosystems with Suresh Sathyamurthy, CMO of SingleStore

This episode features an interview with Suresh Sathyamurthy, CMO of SingleStore. SingleStore helps businesses adapt more quickly, embrace diverse data and accelerate digital innovation by operationalizing all data through one platform. Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.

On this episode Suresh shares his insights into building high-impact partner ecosystems, ways to demonstrate value to your customers, and secrets to non-intrusive marketing.

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“You have to focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them. And then over time you’re creating proof points and value that other partners are going to look at and say, I want to be a part of that story. Create the energy and evidence that you need for partners to want to be a part of your ecosystem.” - Suresh Sathyamurthy, CMO,  SingleStore

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Episode Timestamps:

*(02:18) - Suresh’s role at SingleStore

*(02:49) - Segment: Trust Tree

*(08:05) - Targeting developers to try your product

*(12:05) - Segment: The Playbook

*(14:04) - Providing value to users of your product

*(20:22) - The value of non-intrusive marketing

*(17:35) - Building high impact partner ecosyetems

*(37:32) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Suresh on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about SingleStore
• www.caspianstudios.com