Building A Beauty Empire

“Figure out what you love doing so much that you don’t mind that you’re not getting paid, and then figure out how to get paid.”

-Christina Flach

When celebrity makeup artist and fashion commentator Christina Flach was unable to find a flattering lip gloss that was long-lasting and moisturizing enough, she decided to take matters into her own hands and create her own formula — even though she had ZERO prior experience with product development.

The result? Christina is now the CEO of Pretty Girl Makeup, a brand that offers clean, vegan, cruelty-free cosmetics that are made with simple, natural ingredients!

Listen now to learn about Christina’s journey through the product development process, how and why her marketing has evolved throughout the years, and how she balances her professional success as a single mother.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How Christina built up her brand without Facebook, Instagram, or Twitter 
• Why Christina decided to bring in investors after successfully self-funding her business 
• How she keeps herself on track to meet her goals while feeling positive and balanced

Christina Flach is a single mother with four kids and the creator and CEO of Pretty Girl Makeup. Christina has worked with some of the most recognizable faces, brands, and publications, and her company continues to grow. Additionally, Christina is a fashion commentator for the publication Soap Opera Digest.
  

Highlights:‌

00:53  Meet Christina Flach

01:45  Christina’s journey

05:12  Product development 

06:11  Marketing with & without social media

09:04  Bringing in investors

11:46  Motherhood & entrepreneurship

13:46  Charity work & advocacy

16:31  Biggest challenges

19:11  Keeping on track

23:25  Fear, gratitude & self care

26:17  What she knows now

28:03  What’s next?

Links:

Christina Flach

http://www.christinaflach.com

https://www.prettygirlmakeup.com [Discount code: PRETTYGIRL]

https://www.linkedin.com/in/christina-flach-1185825

Instagram: @christinaflachmakeup,  @prettygirlmkup

Twitter: @prettygirlmkup

To work with me and make your next power move, visit:

https://shelaghcummins.com

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