After Hours Entrepreneur with Mark Savant
Business:Marketing
ROBERTO BLAKE - How to Get Rich in the Creator Economy
Roberto Blake has over 560,000 YouTube subs and 36 million views. He’s been featured in Forbes, Business Inside, and Entrepreneur magazine.
As an author, a YouTuber, and a photographer, he teaches creators how to earn profit with their passion. With the internet constantly evolving, creativity is limitless and the ways to monetize your work increase in possibilities.
Identifying your niche, staying consistent with your craft, and building and engaging with your audience are effective strategies for lucrative growth. Gone are the days of the starving artist where gatekeepers define the value of your work.
Today, the internet’s free social media and entertainment platforms open doors for you to release your content, get your work out there, promote your brand, establish your business, and build a community.
Action tips
Resources
Create Something Awesome: https://amzn.to/3kVdZa9
https://robertoblake.com/
https://www.youtube.com/c/RobertoBlakePSD/
https://awesomecreatoracademy.com
Timecodes
0:00 Introduction
3:02 What is the creator economy?
7:30 The benefits of hustling
11:42 Why it’s important to monetize your content
14:00 How trends start
22:20 The advantages of acquiring sponsorships
29:35 Attention, Monetization and Community
33:47 Specific niches
37:00 YouTube is derivative
40:20 The importance of identifying your niche and audience
46:20 NFTs in the creator economy
57:00 Why is it important to be associated with a community?
1:00:00 Pivoting with your business
1:12:17 Rapid Fire Questions
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