Stories Mean Business - Nick Warren
Business:Marketing
Persuasion tactics in brief ...
- Inspire: With this, you can fly.
- Negotiate: If you do this, I'll do that.
- Shame: No decent person could deny this.
- Appeal to vanity: This item is exclusive.
- Passive aggressive: Fine, don't buy it.
- Threaten: Do this now, or I'm taking it away.
- Social Proof: See, everyone's doing it.
- Dis: I'm not sure you're up to this.
- Compromise: Okay, how about half?
- Slipstream: My God, it's so you.
- or ... Empathise: And create something others want.
Tactics have consequences.
Act accordingly.
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The Stories Mean Business podcast with Nick Warren.
One Idea A Day, Every Day.
Get deeper into business storytelling:
https://storiesmeanbusiness.com/storybusiness/
https://storiesmeanbusiness.com/podcast
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