4 Music Marketing Tools Every Artist Should Be Using

Building your artist ecosystem is a way of systematizing your output so you can record music, create content, and build and monetize it in a relatively automated fashion.

But it can be overwhelming.

With all of the tools available–websites, email, social media, link-generators–how can you know which one to choose?

Well, I’ve done a lot of testing (as I’m one to do) and have found an easy and relatively inexpensive tech stack that works wonders for me.

For my artist ecosystem, I prioritize four things:

- A website

- A landing page generator

- A single social media platform of choice

- My email list

For my website, I use Carrd. Carrd allowed me to get my website up and running so much faster than every other option I tried.

And, as a musician, you really don’t need much more than a single landing page anyway.

For my landing page generator, I use ToneDen.

Not only does ToneDen seamlessly create music-centric landing pages, but it also gives me the option to use my own custom domain and has multiple other link options like redirects, podcast links, and more.

All for free.

For social media, I prioritize YouTube above all else (shocking, I know).

I like YouTube because it gives me an outlet for every content format I like to use, all under one roof (this is also why I lean into Instagram over TikTok).

Long-form video, community posts (i.e. tweets and IG photos), Shorts (i.e. Reels & TikToks), and even live streams (Twitch)–I can do it all in one place, and I can easily recycle that content for Instagram, Twitter, TikTok, and more if I want to.

And on top of that, YouTube’s monetization options give a lot of incentive to push hard and build something of substance.

After all, it’s a lot easier to justify the time spent on social media when you’re actually getting paid!

And for email, I use ConvertKit.

ConvertKit has all sorts of cool features, but the most impressive thing is the automations. I can set up all sorts of neat tricks with ConvertKit that allow me to communicate with my audience on autopilot.

My biggest job with email is to build the list.

Building an effective artist ecosystem takes time. And work.

Actually, a lot of work.

But with these digital tools working on my behalf 24/7, I am increasingly more free to spend my time doing what I love, like making music.

Time to build your ecosystem.

Watch the original video on my YouTube channel.

Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!