E24 - Brands entering web3 need to get this right | Bernhard Neumann
Podcast 🎙: Brands entering the web3/NFT space need to get this right
In this episode, I want to share one crucial success factor for brands entering the web3 and NFT space. You want to know this.
Have a business case
Many brands make the mistake of entering web3/NFTs as a test. I get why one would do that. The whole space is still one big experiment. Nevertheless, it is the wrong approach for brands. The correct approach is to think about it as a business case.
This is a shorter episode (around 7 minutes). So your perfect dose of web3/NFT knowledge on a Saturday. Please enjoy.
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