Gritty, hogs and Big Al: Why picking the right sports mascot matters
Do you ever feel like the mascot for every high school or college team is a Wildcat or a Bulldog? That's because they're two of the top four mascot choices in sports.
But there's value to picking a mascot that sparks conversation, Jason Klein, co-founder of the sports branding company Brandiose, tells host Mike Rogers. And as the NFL's Washington Commanders prepare to select a new mascot, Jason and Mike discuss the factors that go into such a decision, while reminiscing about the Famous San Diego Chicken, the Philadelphia Flyers' Gritty, and the University of Alabama's Big Al.
Audio courtesy of KYW Newsradio in Philadelphia, 106.7 The Fan in Washington, D.C., and 670 The Score in Chicago.
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