RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri

When the economy is uncertain and budgets are being cut left and right, how do some companies continue to grow while others don’t? What’s the unlock to adapting to the market in difficult times to avoid being in the latter group?

“When the economy is tough, being an undifferentiated SaaS vendor is the easiest way to go under.” - Sahil Mansuri

In this episode, Chris and Sahil break down the recent economical events affecting venture-backed SaaS businesses and how companies can adjust their go-to-market strategy in order to win during unstable economic times.