Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches

“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar

In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different types of product launches. They also discuss the importance of having a product strategy and how that paves the way for a successful launch. 

Check out Julia's AMAs on Sharebird.
Connect with Julia on LinkedIn.

Questions covered in this interview:

1. What has been the most useful mechanism you have used to test messaging and determine the best message?
2. What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
3. What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?
4. Considering not all launches are created equal, how do you distinguish between the different types of product launches?
5. How do you identify and prioritize the channels for a launch campaign?
6. How do you roll out pricing and packaging for a new product launch?