430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. 

 

Listen to Nathan and AJ discuss: 

• Starting in door-to-door sales as a teenager 
• Persevering through failure in his first business 
• Starting Revenue Boost to focus on lead generation 
• Why not all leads are created equal 
• How to stand out amongst competitors
• Why cold emails are still powerful 
• Implementing a repeatable process to get clients 
• How to spend zero dollars on advertising 
• LinkedIn Navigator tips and tricks 
• Why subject lines should be a disguise 
• And much more B2B sales strategies...

 

 

 

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