EP. 51 - The story behind one of the UK’s first black-owned premium rum brands ft. Samuel Williams

Joining us in the booth this week is Samuel, founder of Las Olas a company that creates premium spiced rum products and is one of the first black black owned premium spiced rum businesses within the UK. In this episode we talk about his experience of growing up in East London, selling doughnuts at school and dealing with racism at his workplace and much more.

This episode includes:

- How he started Las Olas

- The story behind Stormzy rating his rum one of his top 3 favourites

- Collaborating with DLT and much more!

Follow Samuel and Las Olas on Instagram:

https://www.instagram.com/lasolas.uk

https://www.instagram.com/therumrockstar

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