Business:Marketing
Maintaining Human Connections in a Digital-First World with Dillon Nugent, CMO at Khoros
2022-10-18
This episode features an interview with Dillon Nugent, CMO at Khoros. Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Dillion is innovating the tech industry with both programmatic and account-based strategies.
On this episode Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language, and diversifying your portfolio to reduce market risks.
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“We've gotten used to the ability to find human connection through digital, it has enabled how we're living and how were purchasing, how we're interacting with brands and also in our personal lives with each other.” - Dillon Nugent, CMO, Khoros
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Episode Timestamps:
*(02:49) - Dillon’s role at Khoros
*(03:31) - Segment: Trust Tree
*(09:16) - Maintaining human connections in a digital-first world
*(10:35) - Segment: The Playbook
*(14:38) - Diversifying your portfolio to reduce market risks
*(19:39) - The importance of speaking your customers language
*(26:32) - Segment: The Dust Up
*(29:12) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
- Connect with Dillion on LinkedIn
- Connect with Ian on LinkedIn
- Learn more about Khoros
- www.caspianstudios.com
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