Cyber Sales ABCs: Always Be Creepy

All links and images for this episode can be found on CISO Series

For some reason, the ABCs of sales ("Always Be Closing") in the world of cybersecurity sales has translated into "Always Be Creepy." Eagerness to make just a connection, forget closing, has turned into extremely forward approaches that would make anyone feel uncomfortable.

This week’s episode is hosted by me, David Spark (@dspark), producer of CISO Series and my guests will be Steve Tran, CSO, Democratic National Committee and Matt Crouse, CISO, Taco Bell. It was recorded in front of a live audience in Santa Monica as part of the ISSA-LA Information Security Summit XII.

Thanks to our podcast sponsor, Ostrich Cyber-Risk

Ostrich Cyber-Risk “Birdseye” is a unified qualitative and quantitative cyber risk management application that allows you to quickly assess, prioritize and quantify your organization’s financial and operational risks in real-time, in one place. Benchmarked against industry-standards (NIST, CIS, ISO), Birdseye simulates risk scenarios, continuously tracks roadmap progress, and creates shareable reports.

In this episode:

• What do security leaders do when they can't push through security initiatives they know should be done?
  
• Is this a real concern for CISOs, and if so, how does a CISO handle their staff when best efforts get thwarted?
  
• What's your advice for new CISOs when dealing with unsolicited sales emails from security vendors? Do they just ignore it all? Should they filter it out?