Download - Online Tracking Tools Provoke Patient Privacy Concerns

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Data Breach Today Podcast

Technology

Online Tracking Tools Provoke Patient Privacy Concerns

2022-10-18

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A study by data privacy firm Lokker found thousands of healthcare providers deploying Facebook Pixel and other similar tracking tools. Those trackers reveal "medical and other data that consumers don't know is being tracked and haven't authorized," says Ian Cohen, Lokker's chief executive officer.